【本当に大丈夫?】オペルの日本再上陸 浮かぶ4つの疑問 求められる正攻法の事業戦略
公開 : 2020.02.22 13:51 更新 : 2021.10.09 23:55
オペルが2021年に日本再上陸。正規輸入としては、15年ぶりです。そこで浮かぶ4つの疑問。オペルのブランド再構築の方法としては、「構築の難しさ」を逆手に取るような、「正攻法」の事業戦略が必須です。
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公開 : 2020.02.22 13:51 更新 : 2021.10.09 23:55
オペルが2021年に日本再上陸。正規輸入としては、15年ぶりです。そこで浮かぶ4つの疑問。オペルのブランド再構築の方法としては、「構築の難しさ」を逆手に取るような、「正攻法」の事業戦略が必須です。
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